University of North Carolina Water & Health Conference (13-17 Oct 2014)
Under WaterSHED’s Hands-Off sanitation marketing program, rapid improvements in some communities compared to others led WaterSHED to investigate other determinants of change. Whilst proximity to markets and alternative, non-seasonal incomes are indicators of the likelihood of early sanitation adoption, not all communities were accelerating coverage at the same pace when controlling for those factors. Sanitation marketing alone will not drive 100% market penetration.
Civic Champions Transforming Sanitation Coverage